How this works

Who pays for this site

Franchisors don’t. Listings are free to claim and free to maintain. The site is supported by featured placements for franchise solicitors, accountants, lenders, and consultants — people prospective franchisees genuinely need to find, and who have no stake in what any individual review says.

Why reviews are anonymous, but reviewers aren’t

Franchisees often have good reason to worry about being identified — ongoing contracts, territory relationships, future dealings with the same franchisor. So every review is published under a system-assigned handle, never a real name.

But fully anonymous review sites have a real weakness: anyone can write anything with no consequence, and platforms either end up removing content under pressure or get treated as lawless free-for-alls. We avoid both by verifying every reviewer’s identity privately at registration, and by running a proper legal process — set out in our complaints policy — if a review is ever formally disputed.

Where the data comes from

Brand listings start from public sources — the British Franchise Association’s member list, public franchise directories, and franchisors’ own websites. Unit counts, opening and closing figures, fees, and territory information are added by the franchisor once they claim their listing, and are clearly marked as franchisor-reported. News and legal notices are pulled automatically from public sources and linked from each brand’s page.

What a franchisor can and can’t do

A franchisor can claim their listing, add and update their own figures, and reply publicly to any review. They cannot remove a review, hide it, reorder it, or pay for better placement anywhere on the site.